I help entrepreneurs reach their goals by creating a strategy, simplifying the process, and prioritizing the important parts of their business.
In today’s culture, it is nearly impossible to ignore “success.” We are bombarded with images of celebrities, megamansions, exotic sports cars, private jets, and extravagance. Our social media feeds are filled with perfectly crafted photos of avocado toast, beach-ready bodies, impeccably organized homes, and sunsets… Read More »Comparison is the thief of…
The word “influencer” has taken on a larger than life persona since the advent of social media. Aside from constantly comparing ourselves with unrealistic expectations, we start to see the fiction as reality. What we read, what we subscribe to, the profiles we follow, shows… Read More »Unintended Influences: how we are silently shaped by what we consume
Often, our schedule, calendar, and routine all operate on auto-pilot. Meeting requests are mindlessly accepted, appointments are made, and tasks are checked off. The To-Do list gets longer and our feed fills up with more noise. At some point, more is pushed to “Tomorrow” or… Read More »The Work We Do: How to get more done without sacrificing what’s important
When we try something new – especially when that something is public – the loud, internal critic highlights the cracks, flaws, and mistakes. The internal critic triggers self-doubt, false narratives, and – occasionally – paralyzing fear. The fear of being “found out” as a fraud;… Read More »Overcoming Imposter Syndrome
With so many things competing for your time, it can be hard to prioritize and get everything done. Fortunately, there are tons of great productivity apps for entrepreneurs to help streamline your workflow. Whether you’re just starting out, or find yourself drowning in a sea… Read More »The Best Productivity Apps for Entrepreneurs (2022 Edition)
Preface: This week I am doing something very different. I came across an interview with filmmaker, Matt D’Avella, about the stress of constantly creating content. He articulates this so well that I feel it best just to share the introduction of the interview. I encourage… Read More »Matt D’Avella on Creator Burnout and Building an Audience for the Long Run
Your guiding principles serve as guardrails and filters for difficult decisions and tough choices. The Ancient Greek aphorism “know thyself” is an oft-cited phrase that can be found in nearly every self-help book ever published. In the earliest known uses of the phrase, Greek playwright… Read More »Understanding and Defining Your Guiding Principles and Values
How to define your unique positioning statement In a world full of “me too!” and cheap knock-offs, it can be difficult to differentiate ourselves from the competition. A quick search on Amazon for anything from heated blankets to phone chargers returns hundreds, if not thousands… Read More »You’re Unique … just like everybody else
At first glance, UTM parameters might seem like a confusing mess, but they’re actually a lot simpler than you think. In this post, we’ll explain what UTM parameters (sometimes referred to as UTM Tags or UTM Codes) are and how you can use them to… Read More »What are UTM Parameters? And how to use them to track your marketing efforts
A blueprint to craft a successful 2022 Two weeks ago, I shared the framework I use for goal setting and future planning. Based on the feedback, many of you found it helpful to have a starting place to organize your goals. In addition to goal… Read More »21 Questions to Make Your Year-end Goal Setting More Effective