When you’re doing everything you can to generate conversions and revenue from your website, the last thing you think about is spending money to make money. If you just wait around and hope that your target demographic will stumble upon your website and magically convert,… Read More »Should You Invest in Paid Advertising to Attract More Website Visitors?
We spend so much of our professional lives fearing that we’ll get fired from our jobs that when the tables turn, we have no idea what to do or say. Becoming a freelancer, consultant, or owning your agency means that you have the power and… Read More »How to Fire a Client [3 Scripts!]
You don’t need to forgo a night’s worth of sleep to create quality content. Nor do you need extra caffeine or superpowers. The secret to creating a ton of quality content in a short amount of time is to repurpose existing, successful content. This saves… Read More »How to Create 8 Pieces of Content in 2 Hours
Twitter makes our lives easy. We know that our posts have to be 140 characters or less, and if we include a picture and a hashtag or two, we should be good. [bctt tweet “Effective long-form content is ~2,416 words. Daunting as it seems, it… Read More »What Kind of Content Should You Create: Long or Short?
There are the best and worst ways to do everything. There’s the best way to write subject lines, there are the worst ways to use Facebook, and there’s the best way to design a homepage. But what are the best and worst ways to… Read More »The Best and Worst Ways to Generate Leads
Exercise more. Eat healthier. Take control of your finances. A New Year always signals the onslaught of personal resolutions (some kept, some quickly forgotten), but have you made the time to come up with some professional New Year’s resolutions? The beginning of the year is… Read More »5 Digital Marketing Resolutions for 2016
It’s easy to attribute increased web traffic or social shares to content marketing. The tricky part is connecting cold, hard sales with a blog post or e-book. It’s a common misconception that content marketing is only good for brand awareness or boosting traffic, but it… Read More »How Does Content Marketing Generate More Sales?
As soon as you start investing in a social media strategy for your business, you’ll run up against the challenge of proving its value. Stakeholders will inevitably ask you how to measure success on social media, and they’ll want to see numbers and graphs illustrating… Read More »The Best Tools for Tracking and Growing Your Social Media Engagement
“Staying organized” is one of the most popular business resolutions. Whether it’s as simple as decluttering your workspace or as complex as revamping an existing process, improving organization can save you time, reduce stress, build confidence, and ultimately save money. Get a jumpstart on your… Read More »Checklist: Social Media Content Calendar Must-Haves
In the world of social selling, LinkedIn can seem like a no-brainer. Unlike Twitter or Facebook, LinkedIn was designed for networking professionals. It was built to facilitate the sharing of personal work details and helps users target very specific types of people. If that isn’t a salesperson’s… Read More »4 Little-Known Tricks to Supercharge Your Social Selling Strategy on LinkedIn