I’ve heard many times that as soon as you start getting paid for you work, you’ve officially “made it.” That once you have your first client, everything will fall into place and get easier. While both those statements are true, they don’t do anything to… Read More »How to Become a Freelancer with No Experience
Social media, SEO, content marketing, email marketing, PPC — the list of digital marketing tactics go on and on. And on top of that never-ending list, it always seems like there are new marketing strategies popping up every month. With all the different choices, how… Read More »How to Choose the Right Digital Marketing Mix to Grow Your Business
After months of trial and error, your website is finally getting a couple extra thousand visitors every month. You think, I’m doing something right! Break out the champagne! Not so fast. While an increase in website traffic is definitely something to celebrate, you need to… Read More »How to Tell Where Your Website Traffic is Coming From
No one wants to be a show-off. But as a freelancer, you do need to brag a little bit. One of the best ways to land a new client is to showcase your past work and success. A user story, or case study, clearly outlines… Read More »How to Write Successful Case Studies That Land You More Clients
Being your own boss is one of the biggest perks of freelancing. However, that also means you have to do the not-so-glamorous work, like being your own contract manager and accountant. While you’ll spend the majority of your time in your element, you’ll inevitably be… Read More »How to Manage Unpaid Invoices
You write two blog posts a week, you send out a couple tweets. Your content strategy is good to go, right? Unfortunately, too many marketers confuse blogging with content strategy. While blogging is an important part, it is just one of many tactics that revolve… Read More »What Is Content Strategy?
The big brands have it easy. They start a blog and boom: millions of people read their posts and share them with their friends. They instantly have a blog audience. Unfortunately, it doesn’t come that easy for all of us. Most of us have to… Read More »How Do You Start a Blog When You Have Absolutely No Audience?
Marketers who prioritize blogging are 13 times more likely to enjoy positive ROI. Basically, if you consistently blog, you’re more likely to reap its benefits. But let’s say that’s old news to you. Let’s say you already knew that blogging is one of the best… Read More »How to Easily Achieve Your Blog Writing Goals
We all remember the basics from elementary school: every story should have a beginning, middle, and end. Unfortunately, in today’s content-saturated market, that just won’t cut it. An amazing blog post needs to catch readers’ attention as they scroll through a newsfeed. It needs to… Read More »Blog Writing Checklist: How to Write an Amazing Blog Post
Eighty-eight percent of B2B marketers are currently using content marketing, according to the Content Marketing Institute. There’s no question that we all understand the value of content marketing, but not many of us truly understand what that value is worth; what the content marketing cost actually… Read More »How Much Does Content Marketing Cost?