Attention, Chief Marketing Officers,
There are changes in your industry that you need to be aware of. These are transitional moments that will define the next generation of marketers and separate the prosperous from the lacking.
Your buyers are mobile: They access your content on multiple screens and from multiple geographical locations. Your marketing campaigns must be responsive to the viewing device (phone, tablets, desktop, etc) and physical location (think of the opportunities for brick and mortar stores)
Your buyers are ready to meet: Your marketing plan needs to meet the needs of the buyer where they are. Intimately understand your buyer’s decision-making cycle(s) and know how to reach them at each level. One-size-fits-all is a lousy approach.
Your actual job is changing: ‘Marketing’ may be synonymous with ‘Innovation’, ‘Customer Experience’, ‘Technology’, or ‘Integration’. The lines will blur between roles of executive staff. The only way to combat this is to align every member of the team, regardless of title, on a singular goal.
Your insights and experience will be tested: Big data is here to stay, but its implementation must be balanced with real-life experience, your hunch, your gut-feeling, and your insights. Big data is a power tool in your toolbox, not a magic ball.
Your tried-and-true will fail: As much as your past experiences will help you, you must know that the industry is actively changing. What got you here will not get you to your goals. Embrace the changes.
About the Daily Marketing Minute
The Daily Marketing Minute is my project for the last quarter of 2014. Each day, I will deliver bite-sized, fat-free nuggets of sales and marketing insights.
In an increasingly noisy sales and marketing world, it is easy to lose track of why you do what you do. Ultimately, I believe that relationships will transcend the daily grind we face in sales and marketing. Every day, I’ll share insights and tips to grow your business and connect with your customers in a better (and more human) way.
Thank you for sharing your precious time with me.