ABOSLUTELY! In fact, utilizing marketing automation is likely to result in some great benefits for your company that will allow you to create more content and further improve the business.
The thing about marketing automation most business leaders fail to recognize, is that it is not “set it and forget.”
It is a constant evolution and improvement to your systems. Additionally, it does not need to overtake your entire sales and marketing process at once. You can automate a piece at a time to improve your efficiencies and streamline your process.
To get started, make a list of the sales and marketing tasks you do frequently (replying to common questions via email, going back and forth to schedule demos, attaching the same e-document to a client, generating the same report, a recurring webinar, etc) and automate those. Use your new “free time” to increase your prospecting or looking for additional improvements to your systems.
Marketing automation can leverage your time and resources regardless of the size of your organization. I encourage you to explore apply it.
A word of caution: relentlessly focus on the personalization of your automation. I think we’ve all received a generic, automated email trying to pass itself off as a “personal response”. Don’t sacrifice efficiency for a lifeless salesperson for your company.
All the best,