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Are you money-based or values-based?

We’ve probably all operated a business during tough financial times. In those times, it’s tempting to say yes to projects or clients because of the potential income it may generate.

But at what cost?

Not all projects will align with the values you have for yourself or your brand. Not all projects will have the pay-off of something you can point to and say, “I did that.”

Being proud of your work means it is congruent with what you stand for, not just the dollar signs.

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