“Every day we’d be having meetings saying, ‘What was Facebook’s algorithm change today, and what can we do?’ It was always an issue,” said Jessica Rotkiewicz, who worked as a news and branded content producer at LittleThings until she was laid off last April. “At… Read More »The Social Media Algorithm and Your Business
As soon as you start investing in a social media strategy for your business, you’ll run up against the challenge of proving its value. Stakeholders will inevitably ask you how to measure success on social media, and they’ll want to see numbers and graphs illustrating… Read More »The Best Tools for Tracking and Growing Your Social Media Engagement
Have you ever felt overwhelmed trying to manage your brand’s social media accounts? Or wake up in a panic wondering if you have published a time-sensitive promotion to your social media followers? What about the feeling of being chained to your computer or mobile device… Read More »Remove Frustration with Social Media Scheduling
With a 140-word maximum, social media sure seems like it was designed to be quick and easy. You can write a message and upload a photo to Facebook in under 30 seconds, or craft a blog post and immediately publish and promote it to your followers… Read More »The 3 Best Social Media Calendar Templates (for Free!)
Imagine showing up to run a race and learning that there is no formal course. Or that your cross-country road trip partner has not planned a single detail between point A and B. Such is the same for marketers using social media without a clear… Read More »3 Critical Elements of a Successful Social Media Sales Strategy
If you could say anything to a potential customer, what would it be? Now, what would it be in 140 characters? [bctt tweet “The distance between a prospect and a business can be crossed with a simple “@” sign. #socialselling”] Today, the distance between a prospect… Read More »3 Must-Have Strategies for Social Selling on Twitter
Who are you? And who do you want to be? This is no ordinary existential crisis. This is a 21st century question we should all ask ourselves. Who do you want to be on social media? What is your brand? What do you want to… Read More »Professional vs Personal Social Media Profiles: How to Differentiate
Whether you care to accept it or not, social media is here to stay. It is becoming a powerful marketing tool for businesses all over the world to connect with their customers. The questions is no longer, “should we be doing social media?” It is… Read More »How To Develop a Social Media Strategy
For modern marketers, simply being on social media is not enough. There are too many gimmicks; too much noise; too much drama. Instead, ask yourself, “What are we going to do with social?” The answer is to introduce call to action to drive intentional outcomes. Using social… Read More »The Invisible Link Between Social Media and Sales Conversions
Interruptive sales strategies suck. No one wants to get your generic, unsolicited email or phone call. You don’t need to wish for a way to gauge interest in your product or service. Social media was made for listening. It offers a gold mine for sales… Read More »S is for Social Listening