In the era of digital saturation, you may question how to use content marketing to attract your ideal customer. Let’s explore some benefits and strategies.
Search Results for: ideal customer
“How Have We Helped You, Today?” That is the question I ask each time I see these faces. They represent our customers. The people we exist to connect and help. It’s a big mental shift to adjust marketing from “about us” to “about them.” The… Read More »How To Solve The Biggest Problems For Your Ideal Customer
This question is a part of my Free Q&A Series where I answer questions posed by entrepreneurs around the world on sites like Quora, Clarity, and various freelancing forums. In short: video and content marketing can work for anyone. Of course, there are very, very… Read More »How do I know that video marketing and content can introduce customers to me?
Understanding customer personas, sometimes called ‘buyer personas‘ or ‘buyer personalities‘, is an important first step in the inbound marketing process. Knowing the overall personality of your customer, where they live, their age, their interests / hobbies / likes / dislikes, makes marketing to them much easier and… Read More »Understanding Customer Personas
As a small business owner — and a bit of a geek — I am always seeking out new tools or processes that will improve the efficiency of my coaching and consulting company; both internally and for our customers. I’m often asked which tools I… Read More »The Most Important Customer Review of Bidsketch You’ll Ever Read
The benefits of blogging for your business can be measured in many ways: from an increased bottom line to better-qualified clients and top-of-mind awareness to industrial authority. I cannot overstate how much a business can benefit by sharing knowledge in the form of a blog… Read More »Blogging For Your Business
These words have never been used in any marketing campaign promoting goods. Who would use the worst? In a world where your competition uses “the best quality ingredients” and offers the “best customer service” or provides the “best value,” you must position yourself as the… Read More »We Use Only The Worst Quality Ingredients