“How Have We Helped You, Today?” That is the question I ask each time I see these faces. They represent our customers. The people we exist to connect and help. It’s a big mental shift to adjust marketing from “about us” to “about them.” The… Read More »How To Solve The Biggest Problems For Your Ideal Customer
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This question is a part of my Free Q&A Series where I answer questions posed by entrepreneurs around the world on sites like Quora, Clarity, and various freelancing forums. In short: video and content marketing can work for anyone. Of course, there are very, very… Read More »How do I know that video marketing and content can introduce customers to me?
Understanding customer personas, sometimes called ‘buyer personas‘ or ‘buyer personalities‘, is an important first step in the inbound marketing process. Knowing the overall personality of your customer, where they live, their age, their interests / hobbies / likes / dislikes, makes marketing to them much easier and… Read More »Understanding Customer Personas
As a small business owner — and a bit of a geek — I am always seeking out new tools or processes that will improve the efficiency of my coaching and consulting company; both internally and for our customers. I’m often asked which tools I… Read More »The Most Important Customer Review of Bidsketch You’ll Ever Read
Like most business owners, restaurants want to drive as much traffic to their storefront as possible. And with the ease people can find information online, it is reasonable to want a strong web presence in the form of a website. However, contrary to what I… Read More »What is the best way to promote and increase traffic to a restaurant website? [Q&A]
How much should you charge a small business for monthly social media content creation and management?
This question is a part of my Free Q&A Series where I answer questions posed by entrepreneurs around the world on sites like Quora, Clarity, and various freelancing forums. Hi there, I wish I could give you an exact amount — or even a decent… Read More »How much should you charge a small business for monthly social media content creation and management?
There is a certain romance associated with being a freelancer. Often we conjure images of working from remote, exotic locations; the freedom from a 9-to-5 job; the ability to create our own destiny; and doing work that is engaging or meaningful. According to a 2016… Read More »How to Find Clients as a Freelancer
First, congratulations on your entrepreneurial spirit and desire to get started with business online. YES! IT IS ENTIRELY POSSIBLE TO BUILD AN ONLINE BUSINESS WITH LITTLE TO NO EXPERIENCE. Getting started with a business online can be daunting. In fact, starting a business of any… Read More »How to Build an Online Business With Little to No Experience
“We’ve tried everything,” she said exasperated. “I’ve contacted them through LinkedIn and email .. and no one responded.” When I hear sales professionals utter these words, I nod my head in agreement. Like hundreds, if not thousands of other salespeople, they are usually selling in the… Read More »How to Overcome the Greatest Obstacle in B2B Sales
Regardless of your business size, it can be difficult to know which tasks to keep in-house and which to outsource. The answer is different for virtually everyone. For example, if you are an accountant, outsourcing your bookkeeping does not make a lot of sense. However,… Read More »3 Tips to Rejuvenating a Stagnated Marketing Department