I think community building is going to be the next “thing” in marketing. Regardless of your industry, having a “safe space” for your fans, prospective customers, existing customers, and employees to congregate is going to be a unique differentiator. Think of it as a moat… Read More »Your Brand Community
Brands have promises, politicians have taglines, companies have core values, marriages have vows, and society has norms. All mechanisms for instilling trust. We trust a chair will support us when we sit, that our money will maintain value, and our lights will come on when… Read More »The Tactic of Trust: how to authentically build trust
Rather than measuring vanity metrics like Likes, Retweets, or Comments, measure what matters: real people eagerly buying and sharing your product.
Small bets early in your project force you to do what is important first: prove your thesis, talk to customers, and get paid for your work upfront
All over the web there are hundreds of content creators realizing they must either adapt their content into the new video-heavy format of Instagram or be left in the dark.
A Product Hunt launch can catapult a product into popularity within the tech community. One of my favorite startups launched this week, here’s how it went This week, one of my favorite startups launched on Product Hunt – a community where entrepreneurs discover new mobile… Read More »How One of My Favorite Startups Nailed Their Product Hunt Launch
When we try something new – especially when that something is public – the loud, internal critic highlights the cracks, flaws, and mistakes. The internal critic triggers self-doubt, false narratives, and – occasionally – paralyzing fear. The fear of being “found out” as a fraud;… Read More »Overcoming Imposter Syndrome
How to define your unique positioning statement In a world full of “me too!” and cheap knock-offs, it can be difficult to differentiate ourselves from the competition. A quick search on Amazon for anything from heated blankets to phone chargers returns hundreds, if not thousands… Read More »You’re Unique … just like everybody else
Social media grew in popularity because it bridged gaps and allowed for nearly any conceivable tribe to find one another in solidarity. Now, we’re wrestling with divisiveness, anger, and mental illnesses all stemming from social media. Why is this? I propose it is because we… Read More »How To Get The Most Out of Social Media