The benefits of blogging for your business can be measured in many ways: from an increased bottom line to better-qualified clients and top-of-mind awareness to industrial authority. I cannot overstate how much a business can benefit by sharing knowledge in the form of a blog… Read More »Blogging For Your Business
I was asked, “Why do you think it is really worth it the write a blog in a digital marketing agency” Others have addressed some of the reasons blogging for business is good, overall. Specific to a digital marketing agency, I think it serves a… Read More »About Blogging for Digital Marketing Agencies
Did you know that, according to HubSpot’s 2015 Marketing Benchmark Report, companies that blog 6-8 times per month generate over 2X more leads than companies that blog just twice a month? Valuable content is the meat that attracts visitors and leads to your company. Making the commitment… Read More »Blogging Ideas: How to Become a Better Content Creator
Please join me for an upcoming webinar co-hosted with the Agency Growth Formula. I will be discussing how blogging can help you rank higher in Google and other search engines. The webinar is free, but seats are limited to the first 250 participants. I expect this… Read More »How Blogging Helps You Rank Higher In Google [Webinar]
The key to using a blog to attract new customers is to identify the burning questions your customers are asking — and answer them. “But what about giving away all of my trade secrets?” “What if my competitors read what I’m writing?” You will never… Read More »How Top Producing Real Estate Agents Use Blogging [Quick Tip]
A buyer has made almost 70% of their buying decision before they talk to you. Seventy percent! Todays buyers are self-educating; they are coming to the table armed with more product knowledge than ever before. For sales teams, this means that the prospect is almost… Read More »Why Blogging Generates Quality Sales Leads
Consistently publishing original, quality content on your website has two huge benefits. First, it excites search engines. It shows them that you are well-versed in the topic you are discussing and signals that they should send visitors to your website who are seeking information on such… Read More »Blogging: Get Started
In the era of digital saturation, you may question how to use content marketing to attract your ideal customer. Let’s explore some benefits and strategies.
Computers – AI – will soon overwhelm human writers in terms of the volume of content produced. How can humans connect with their audience in the future of content marketing? Mark Schaefer recently posted his 10 Ideas About the Future of Content Marketing – the… Read More »Robots vs Humans: How to Stand Out in the Future of Content Marketing
The best marketers are storytellers. They sell the emotion, not the product It doesn’t matter whether you sell houses, cupcakes, yoga sessions, or treadmills, you are a media company. Or, at least should be thinking you are. Let’s look at today’s consumers… They care about… Read More »You’re a Media Company Now