I bet you’re passionate.
I help passionate people find their niche, voice, and first paying customers.
Get a 5-Step Plan and Clarity Assessment by scheduling a call
I believe everyone has a message to share – our life experiences have formed us into who we are, and others can gain from that knowledge. I also believe that many passionate people are stuck in the early stages of building a business. There is so much noise out there, it can be hard to find a way forward. Ultimately, good people with good ideas get frustrated, overwhelmed, and discouraged.
Not on my watch.
I bring clarity and direction so entrepreneurs like you can realize your true purpose and potentially build a sustainable, life-changing business.
Each week, I share inspiring tips to help passionate people just like you build a sustainable, life-changing business.
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I write for leaders, entrepreneurs, and everyday experts pursuing their passion.
Here are my most recent posts:
All The Best
The focus of the coming year will be more 1:1 consulting with my clients and the launch of a leadership cohort. All the best to you and your business.
When You Doubt Your Self-Worth
Leadership positions can be incredibly isolating – they can lead to feelings of inadequacy and self-doubt. Here is how to overcome those feelings when you doubt your self-worth.
Common Digital Marketing Strategy Pitfalls (And How to Avoid Them)
Developing a digital marketing strategy is the key to success in today’s competitive online environment. Let’s talk about how you can create your own.
Discover how you can profit from your experience through:
Coaching & Consulting
Build a business through coaching and consulting. Your clients pay for your time and advice.
Products & Services
Make money and scale your business by selling productized programs, resources, and courses.
Systems & Processes
Checklists, flowcharts, and guides are valuable! Package your systems and processes into proprietary products.
Knowledge is Priceless
There is no other you. Your competitive advantage is your uniqueness and ability to position yourself, your knowledge, and your expertise as the solution your next client needs.
Avoid Commoditization
Increased competition often focuses on price – making the pricing premiums of traditional business models obsolete. When there is a race to the bottom, there are no winners.
I focus on strategy, consulting, and knowledge
By creating a strategy – a blueprint – we can map exactly how to position yourself as an expert in the industry. I want you to be seen — not as a vendor — but as a trusted advisor.
What is the Knowledge Economy?
The Knowledge Economy is a business model built on monetizing information. What does this mean? On a large scale, think of companies like Google, Amazon, or Facebook. With some exceptions, they don’t “produce” anything. Not like the factories of the Industrial Age or farmers of the Agricultural Age, anyway. Instead, they take huge amounts of information and package it up into useable bits that are in demand. In this case, user data which is sold to advertisers.
Now, when we zoom into us mere mortals, we can apply this same idea. We can take information (our experiences, perspectives, skills, abilities, etc) and package it into useable bits that are in demand.
Consider the case of Tim the Tile Man:
Tim has been tiling homes across New England for the better part of 20 years. He can only work 8-10 hours a day and can only service customers in the geographical area in which he lives. Tim is offering a Service. Tim’s two decades of experience have rewarded him with a lot of insights, shortcuts, and tips. In other words, Tim knows a lot about tiling.
If he were to apply the Knowledge Economy model, he could stop tiling and sell his experience. Perhaps he makes himself available for paid 1-on-1 phone or video appointments, maybe he sells an ebook offering the Top 101 Tiling Tricks & Tips, or creates a helpful guide for DIY’ers to tile their own house in popular patterns.
By doing this, Tim has leveraged his knowledge and can now scale his business. No longer is he limited to 8-10 hours a day of backbreaking labor. Instead, he has productized his experience and monetizes it 24 hours a day, 7 days a week.
That is the Knowledge Economy.
Hi. I’m Shaun Nestor
I am a strategic advisor for passionate people. I help everyday experts leverage the knowledge economy and build a business they’re proud of.
I’ve spent more than half my life doing what I love: helping entrepreneurs build their businesses, profit from their passion, and realize their calling.
I specialize in simplifying the complex, creating systems, and leveraging technology. I do all this to benefit the creatives, the solopreneurs, the coaches, the consultants, and the freelancers.
You have a message that deserves to be heard.
Let’s share it.
“First rate experience. Shaun quickly sifted through my list of projects to assist with picking the critical ones, and shared important marketing concepts. Deftly outlined the next steps that I should be taking. I plan to return for more advice. I highly recommend Shaun.”
Valerie C.
“I suspect the value I got out of this call will be measured in the millions. Shaun is quick and knowledgeable. He had the answer to every question I asked. I now have an actionable plan for building my brand.”
Daniel R.
“My call with Shaun was nothing short of excellent. He provided me with specific, powerful insights that will empower me to make some critical decisions effectively for my business. Decisions that I may have screwed up if it wasn’t for his advice.”
Dave E.
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Start making money from what you know.