How are you doing?
No, really. How are you doing?
How is your agency doing?
Here are 27 metrics for measuring the health of your agency going into the new year:
- Sales revenue
- Referrals
- Pageviews
- Time on page
- Bounce rate
- Page load time
- Conversion rate
- Ranking key-phrases
- Social media advocates
- Customer attrition / churn
- Number of blog posts published
- Mailing list subscribers
- Premium content offers
- Employee satisfaction
- Cost of client acquisition
- Operating productivity
- Gross margins
- Monthly profit / loss
- Overhead costs
- Inventory on hand
- Hours worked per process
- Client lifetime value
- Product metabolism (how fast you release updates)
- Customer support / helpdesk scores
- Year-Over-Year sales
- Product revenue percentage
- Accounts Receivable balance
What other key performance indicators (KPIs) do you use to track the health of your agency? Let me know in the comments.
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About the Daily Marketing Minute
The Daily Marketing Minute is my project for the last quarter of 2014. Each day, I will deliver bite-sized, fat-free nuggets of sales and marketing insights.
In an increasingly noisy sales and marketing world, it is easy to lose track of why you do what you do. Ultimately, I believe that relationships will transcend the daily grind we face in sales and marketing. Every day, I’ll share insights and tips to grow your business and connect with your customers in a better (and more human) way.
Thank you for sharing your precious time with me.
Shaun
