Metrics to Measure for Agency Health
Agencies & Brands

27 Metrics for Monitoring Your Agency’s Health

How are you doing?

No, really. How are you doing?

How is your agency doing?

Here are 27 metrics for measuring the health of your agency going into the new year:

  1. Sales revenue
  2. Referrals
  3. Pageviews
  4. Time on page
  5. Bounce rate
  6. Page load time
  7. Conversion rate
  8. Ranking key-phrases
  9. Social media advocates
  10. Customer attrition / churn
  11. Number of blog posts published
  12. Mailing list subscribers
  13. Premium content offers
  14. Employee satisfaction
  15. Cost of client acquisition
  16. Operating productivity
  17. Gross margins
  18. Monthly profit / loss
  19. Overhead costs
  20. Inventory on hand
  21. Hours worked per process
  22. Client lifetime value
  23. Product metabolism (how fast you release updates)
  24. Customer support / helpdesk scores
  25. Year-Over-Year sales
  26. Product revenue percentage
  27. Accounts Receivable balance

What other key performance indicators (KPIs) do you use to track the health of your agency? Let me know in the comments.

About the Daily Marketing Minute

The Daily Marketing Minute is my project for the last quarter of 2014. Each day, I will deliver bite-sized, fat-free nuggets of sales and marketing insights.

In an increasingly noisy sales and marketing world, it is easy to lose track of why you do what you do. Ultimately, I believe that relationships will transcend the daily grind we face in sales and marketing. Every day, I’ll share insights and tips to grow your business and connect with your customers in a better (and more human) way.

Thank you for sharing your precious time with me.

Shaun

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