How you position yourself plays into how you make your client feel Think of the last pushy sales person you experienced. How did they make you feel? It probably ruined much of the buying process for you. If you’re like me, anxiety creeps in, you… Read More »A Vendor vs A Trusted Advisor
Addressing the myth of first-mover advantage In business, there is an oft-cited first-mover advantage. It’s the idea that the first company or product to market is most likely to succeed. This isn’t always the case. In fact, three years before Jeff Bezos launched Amazon.com, Book Stacks… Read More »Customers reward companies that solve their problems
Thank you to everyone who has responded, shared their stories and struggles, and taken control of their content strategy. I believe content is more than just a marketing gimmick, it is a way to share your knowledge, to impact your customers, to solve problems. For… Read More »The Best Content is Consistent
Is building a coaching business the next step in your personal or professional growth? Coaching has never been easier to offer, technology advancements in remote meetings, screen sharing, digital learning environments, and scheduling tools have made building a coaching business accessible to anyone with topical… Read More »How to Build a Coaching Business: 5 Factors to Consider
Content, Content, Content! But what do you publish? Without a doubt, experts and service providers understand the importance of creating and publishing content. When we share our knowledge and expertise, we attract an audience of prospective clients and build brand awareness. But what do we share? All this talk of… Read More »What Should I Write About?