If you’re an entrepreneur or have a side hustle, I would bet my favorite LEGO set that someone has asked you to work for free. It can be tricky to tell a prospective client “no,” especially if the person asking is a friend, but you… Read More »Care enough about your Craft to Charge for it
I’d rather have 10 dedicated contributors than 100 random followers Last week I talked about choosing between being a generalist or defining your professional niche. One of the forgotten benefits of choosing a niche is the increased efficiency of attracting the right clients. See, when you… Read More »Attracting the Right Visitors
Overthinking isn’t a personality trait. It’s the sneakiest form of fear. It steals time, creativity, and goals. It’s the most expensive, least productive thing companies invest in without even knowing it. And it’s an epidemic. When New York Times bestselling author Jon Acuff changed his life by… Read More »Soundtracks: The Surprising Solution to Overthinking
All companies want to do well; but companies that truly succeed, well they have leaders with long-term vision and a plan to get to the top and stay there. Anyone can have a good business idea, but no matter how brilliant it is, if they… Read More »The Winning Strategy: How your coaching business can benefit from a Burger Chain
The Art of Business Wars: Battle-Tested Lessons for Leaders and Entrepreneurs from History’s Greatest Rivalries
Business is a fight for survival. In business as in war, leaders match their wills in pursuit of opposing outcomes, they devise strategies, and marshal resources for victory. Success can turn on the smallest of details; a single tactical blunder can topple an empire. Ultimately,… Read More »The Art of Business Wars: Battle-Tested Lessons for Leaders and Entrepreneurs from History’s Greatest Rivalries
To be recognized as an expert in your industry, should you choose a niche? Or position as a generalist? I am often asked about choosing a niche or maintaining a broad service offering. In my experience, when you are starting (or looking to gain more clients), defining… Read More »Should I niche? Or be a generalist?
I am often asked about choosing a niche or maintaining a broad service offering. In my experience, when you are starting (or looking to gain more clients), defining a niche is a far better strategy than being a generalist. That said, once you are established,… Read More »As a Coach, Should I Go Niche or Be A Generalist?
It is best to build your authority in a niche market or industry before expanding When you are aiming to get more clients, reach more readers, or build a community of fans, it is easy to assume that a broader reach is best. That’s simply… Read More »Growing Credibility in Your Niche