As I mentioned in my “A Look Ahead” post, I was inspired by the pricing model of The Mad Optimist, a startup soap and body care company based in Bloomington, Illinois. Their “Choose Your Price” model is an interesting way of balancing the needs of… Read More »Pay What You Want Marketing Consulting
Although I have been terrible at keeping to my blogging schedule (the cobbler’s children have no shoes), when I write, it is sparked by something I’ve observed, heard from a business owner, or a common struggle. My goal is to help entrepreneurs reach their own… Read More »A Look Back: This Year’s Top Blog Posts
A legitimate question came in over the weekend: “What is the worst marketing strategy?” In short: spending your resources to get your product in front of the wrong audience. You may be surprised to learn how often this happens- usually unintentionally, and unknowingly. If you’re… Read More »What Is the Worst Marketing Strategy?