“We’re Back!” That is the subject line from a company haven’t heard from in ages. They were announcing their latest widget and telling me to buy now. Was I important to them prior to the launch? Why didn’t they warm me up? Why didn’t they court me?… Read More »Why Do I Only Hear From You When You’re Selling?
Search engine optimization (SEO) is like a cat-and-mouse game between Google and content creators. Writers are always trying to meet Google’s search algorithm to make it on the first page and Google is always changing its algorithms to ensure that only the best content ranks.… Read More »How to Write an SEO Post that Is Optimized for Google and Ranks on the First Page
Sometimes I wish I were in a different industry. Why? It’s not that I dislike marketing — just the opposite, actually. [bctt tweet “With inbound marketing, there is so much potential to out-maneuver your competition. Are you?”] But I’d really love to apply what I… Read More »23 Industries That Are Ripe For Growth with Content Marketing
Last week, LinkedIn opened their Social Selling Index (SSI) to the public. I find scores like this fascinating, we have so much social noise out there, sometimes it is hard to know what is working and what’s not. It is nice to see the data to… Read More »Four Elements of Social Selling
Big data, native advertising, vlogging, content marketing. With new buzzwords cropping up every week, how do you know which new marketing strategy is actually worth pursuing? And which ones will just fizzle out and die, à la MySpace? While you don’t have to immediately start… Read More »What Is Content Marketing?
Who are you? And who do you want to be? This is no ordinary existential crisis. This is a 21st century question we should all ask ourselves. Who do you want to be on social media? What is your brand? What do you want to… Read More »Professional vs Personal Social Media Profiles: How to Differentiate
Eight out of ten agency owners I speak with are making the same fatal mistake when pitching their services to prospects. That’s a full eighty-percent! Even more concerning is the misstep is so easily correctible. Once freelancers, consultants, and agencies realize how to fix this,… Read More »The Costly Misstep Agencies Make When Pitching A Prospect
Networking is not easy stuff. You’re constantly putting yourself out there in potentially uncomfortable situations, meeting strangers for coffee or amping up your small talk game at a conference or networking event. Then, you finally break through and meet that one connection who introduces you… Read More »The Biggest Mistake You Can Make When Networking
I talk a lot about blogging. A lot. In fact, I have written nearly 400 blog posts about the benefits of blogging. I know my professional success would only be a fraction of what it is today without blogging. Simply, blogging is the reason I can… Read More »How and When to Start A Blog For Your Brand
Whether you care to accept it or not, social media is here to stay. It is becoming a powerful marketing tool for businesses all over the world to connect with their customers. The questions is no longer, “should we be doing social media?” It is… Read More »How To Develop a Social Media Strategy