Around this time of year, it is easy to make “New Years Resolutions”, but what about resolutions in general? Here is a list of 10 marketing resolutions agencies should consider regardless of the time of year. 1. Make your agency website the authority for prospective clients.… Read More »10 Timeless Marketing Resolutions for Agencies
How are you doing? No, really. How are you doing? How is your agency doing? Here are 27 metrics for measuring the health of your agency going into the new year: Sales revenue Referrals Pageviews Time on page Bounce rate Page load time Conversion rate… Read More »27 Metrics for Monitoring Your Agency’s Health
Overheard: “Our rep just told me that we have over 2000 expedited cases right now … ” In the mad rush to close sales opportunities, and hit the aggressive year-end goals, salespeople are promising to “expedite” the sale to slip in before the deadline. While… Read More »If Everything Is Expedited, Nothing Is
Success is not defined by your socioeconomic status, race, gender, location, or bloodline. Rather, success is often found in traits within. The decision to exercise healthy habits is what differentiates successful from unsuccessful. Here is a look at the Habits of Unsuccessful vs. Successful People [one_half] Habits… Read More »Habits of Unsuccessful People vs. Successful People
Some extremely worthy causes (saving the environment, world peace, or efficient public healthcare for example) will never succeed; simply because the definition of their success is undefined. [bctt tweet “Some extremely worthy causes will never succeed; simply because the definition of their success is undefined.”]… Read More »The Definition of Success
What does your agency call the document you send to clients before starting work? According to a survey of agencies by the team over at Podio, the actual terminology varies greatly, but “Proposal” took the lead with 73% of the votes. Does it matter if… Read More »Proposals? Statement of Work? Quote? Agreements?
When creating a sales pitch or slide deck, it is easy to start with information about your company. It is natural, since we want to convince the prospect that they are in good hands and can trust us. Scratch that. You must understand the client’s… Read More »5 Key Elements to a Winning Sales Pitch
Writing a blog post every day for 90 days is not an easy task. It is one I set out to do for a number of reasons, the primary reason, however, is probably to prove to myself that I could do it. Creating original, high-quality… Read More »How I Blog: Trips & Tricks I’ve Learned From Publishing Every Day