August 2014

How Buyer Personas Help You Connect with More Coaching Clients and Close More Sales

Wouldn’t it be better if you knew what your buyer wanted even before they did? To be successful with inbound or content marketing, your brand – whether it is the sales team, marketing team, social media team, or coaching staff – your brand needs to… Read More »How Buyer Personas Help You Connect with More Coaching Clients and Close More Sales

How to Convert Your Sales-Oriented Pipeline to a Client­-Oriented Pipeline

Today’s consumers are entering the buying process much more educated and from a number of entry points. Some will come to your brand based on the recommendation of a friend, others will see a sponsored social media post, others will come in “cold” from a… Read More »How to Convert Your Sales-Oriented Pipeline to a Client­-Oriented Pipeline