August 2014

How a Buyer Persona Can Help You Connect with More Coaching Clients + Close More Sales

Wouldn’t it be better if you knew what your buyer wanted even before they did? To be successful with inbound or content marketing, your brand – whether it is the sales team, marketing team, social media team, or coaching staff – your brand needs to… Read More »How a Buyer Persona Can Help You Connect with More Coaching Clients + Close More Sales

How to Convert Your Sales-Oriented Pipeline to a Client­-Oriented Pipeline

Today’s consumers are entering the buying process much more educated and from a number of entry points. Some will come to your brand based on the recommendation of a friend, others will see a sponsored social media post, others will come in “cold” from a… Read More »How to Convert Your Sales-Oriented Pipeline to a Client­-Oriented Pipeline