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Gain the clarity and direction you need to build the business of your dreams!
I write for leaders, entrepreneurs, and everyday experts pursuing their passion.
Here are my most recent posts:
Robots vs Humans: How to Stand Out in the Future of Content Marketing
Computers – AI – will soon overwhelm human writers in terms of the volume of content produced. How can humans connect with their audience in the future of content marketing? Mark Schaefer recently posted his 10 Ideas About the Future of Content Marketing – the topic of Content Marketing and speculating about it is probably… Read More »Robots vs Humans: How to Stand Out in the Future of Content Marketing
Blogging For Your Business
The benefits of blogging for your business can be measured in many ways: from an increased bottom line to better-qualified clients and top-of-mind awareness to industrial authority. I cannot overstate how much a business can benefit by sharing knowledge in the form of a blog on its website. Let’s touch on a few ways blogging… Read More »Blogging For Your Business
Credit Undue
With the explosion of social media, we’ve all seen a proliferation of lovely, high-quality photos. Beautiful remote locations, stunning product photos, perfectly framed food dishes – everything looks better, sharper, and professional. At the same time, the products we use everyday have effected our behavior. Safety features in modern cars and trucks leads to an… Read More »Credit Undue
Discover how you can profit from your experience though:
Coaching & Consulting
Build a business through coaching and consulting. Your clients pay for your time and advice.
Products & Services
Make money and scale your business by selling productized programs, resources, and courses.
Systems & Processes
Checklists, flowcharts, and guides are valuable! Package your systems and processes into proprietary products.
Knowledge is Priceless
There is no other you. Your competitive advantage is your uniqueness and ability to position yourself, your knowledge, and your expertise as the solution your next client needs.
Avoid Commoditization
Increased competition often focuses on price – making the pricing premiums of traditional business models obsolete. When there is a race to the bottom, there are no winners.
I focus on strategy, consulting, and knowledge
By creating a strategy – a blueprint – we can map exactly how to position yourself as an expert in the industry. I want you to be seen — not as a vendor — but as a trusted advisor.
What is the Knowledge Economy?
The Knowledge Economy is a business model built on monetizing information. What does this mean? On a large scale, think of companies like Google, Amazon, or Facebook. With some exceptions, they don’t “produce” anything. Not like the factories of the Industrial Age or farmers of the Agricultural Age, anyway. Instead, they take huge amounts of information and package it up into useable bits that are in demand. In this case, user data which is sold to advertisers.
Now, when we zoom into us mere mortals, we can apply this same idea. We can take information (our experiences, perspectives, skills, abilities, etc) and package it into useable bits that are in demand.
Consider the case of Tim the Tile Man:
Tim has been tiling homes across New England for the better part of 20 years. He can only work 8-10 hours a day and can only service customers in the geographical area in which he lives. Tim is offering a Service. Tim’s two decades of experience have rewarded him with a lot of insights, shortcuts, and tips. In other words, Tim knows a lot about tiling.
If he were to apply the Knowledge Economy model, he could stop tiling and sell his experience. Perhaps he makes himself available for paid 1-on-1 phone or video appointments, maybe he sells an ebook offering the Top 101 Tiling Tricks & Tips, or creates a helpful guide for DIY’ers to tile their own house in popular patterns.
By doing this, Tim has leveraged his knowledge and can now scale his business. No longer is he limited to 8-10 hours a day of backbreaking labor. Instead, he has productized his experience and monetizes it 24 hours a day, 7 days a week.
That is the Knowledge Economy.
Hi. I’m Shaun Nestor
I am a strategic advisor for passionate people. I help everyday experts leverage the knowledge economy and build a business they’re proud of.
I’ve spent more than half my life doing what I love: helping entrepreneurs build their businesses, profit from their passion, and realize their calling.
I specialize in simplifying the complex, creating systems, and leveraging technology. I do all this to benefit the creatives, the solopreneurs, the coaches, the consultants, and the freelancers.
You have a message that deserves to be heard.
Let’s share it.
“First rate experience. Shaun quickly sifted through my list of projects to assist with picking the critical ones, and shared important marketing concepts. Deftly outlined the next steps that I should be taking. I plan to return for more advice. I highly recommend Shaun.”
Valerie C.
“I suspect the value I got out of this call will be measured in the millions. Shaun is quick and knowledgeable. He had the answer to every question I asked. I now have an actionable plan for building my brand.”
Daniel R.
“My call with Shaun was nothing short of excellent. He provided me with specific, powerful insights that will empower me to make some critical decisions effectively for my business. Decisions that I may have screwed up if it wasn’t for his advice.”
Dave E.
Let’s work together
Start making money from what you know.